Confused people

I heard an advertisment for the new Bravo show "Queer Eye for the Straight Girl," and I'm very confused. (As are they, apparently). It's a team of 3 gay guys and one gay girl. Here's what Bravo has to say:

"From the creators of Bravo's hit series, pop culture phenomenon Queer Eye for the Straight Guy, comes a series that turns a tasteful eye towards the ladies — appropriately titled Queer Eye for the Straight Girl. Each week, Bravo's new team of make-better mavens — "the Gal Pals" — bring their talents in each of their categories to a new Straight Girl in need."

Uhhh what? The whole point of QEFSG was that women are attracted to gay men, so if you "gay up" a straight guy then he will get women. It doesn't really work in reverse. You can't have 3 guys who like men telling a woman what is attractive and sexy. "Girl, if I were straight I would totally date you." As a straight male I can safely say that I don't want women who act and look like gay men. Girls don't need a "queer eye." The fourth member of their team is the only saving grace, someone who is attracted to women. Brilliant, Holmes! Anyway, it's Bravo's money, not mine.